When Customers Find Mistakes, Don’t Run

I spoke today with two companies who tried blogging then stopped. They were publishers. Why did they stop? They stopped because someone found a mistake in their books and commented on it on their blog. The public comment was too noisy for them.

Sad.

Such a missed opportunity.

I had the same thing happen to me. I made a stupid spelling mistake.
Joe Said

It could be fairly embarassing when a blogger misspells the word blogger or it could be a great opportunity to show that you’re human.

Everyone likes to meet another human.

I fixed it.

Nothing made me less. It may have earned me more.

Liz Strauss

Want an hour of Liz’s personal consulting time? See the About Liz page.