Trends: WashingtonPost–Blogging Traffic Skyrocketing
Comments OffLeslie Walker, staff writer at the Washington Post, reported in her April 4th article, New Trends In Online Traffic that growth on Internet sites focused on social networking, blogging, and local information is skyrocketing. Her conclusions are based on data from a traffic analysis done by market research firm, ComScore Media Metrix.
The data showed that the Internet’s biggest brands–Yahoo, Google, MSN, AOL, and eBay–command the largest audiences, in that order with Yahoo slightly ahead of Google. Of those, only Google has double-digit growth at 21%. Yahoo was next in line with 5%. MSN had 1%, AOL 0, and eBay -3%. Granted, 21% of Google’s audience is a sizeable number.
However . . .
At Blogger.com, traffic jumped from 2.5 million last year to 15.6 million now. That’s 528%. At MySpace.com, a social blogging site, traffic grew by 318%. Readers accessing Wikipedia.com, the free online encyclopedia, jumped in traffic by 275%. Citysearch, a service thought to have reached its peak, had increased traffic of 185%. Whitepages.com has grown readership by 60%.
What does this tell me? People are moving their conversations to the Internet.
The most blogged quote of Washington Post article is
“The growth in blogging reminds us the Internet is fulfilling its original promise about participation,” said Gary Arlen, a research analyst and president of Arlen Communications Inc. “This medium empowers users in such a way that they can do what they want and be heard.”
Technorati, the search engine and blog index, has tracked 117 118 blog posts that have reported on and linked to this one article already as I write this sentence.
Liz Strauss
