Business Blogging: Choosing a Template to Meet Goals
View CommentsMost blogs begin with a template. A few tweaks and the template can be uniquely your own. Word Press, the platform on which this blog was made, offers literally hundreds of templates each of which has room to grow.
The hard part, however, is not in choosing the template, but in choosing how to organize and tweak it to meet your needs. So it makes sense to hold off choosing that template until you can answer this question.
What are your blogging goals?
A blog might offer
- your customers a place to meet and talk with a real person who knows about the educational and business issues your company cares about.
- a venue where customers might read the latest news and chat with a writer and each other about what’s new and interesting about your product line and your most important brands.
- a chance for your company to advertise the softer, social side of what your company does–adopting schools or working with folks who don’t have as much.
- customers a chance to get involved more intimately with the development of the products you make by logging and posting their thoughts in a private team meeting forum.
- your sales folks with your product folks and key customers on how well a new product is working out.
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http://www.lizstrauss.com/2006/04/23/everyones-business/setting-up-a-blog-the-blogging-big-idea/ Liz Strauss . com Setting Up A Blog: The Blogging BIG IDEA
Each of these would have a slightly different impact on which template you might choose and how you might tweak that template to serve you best. For that matter, these goals may determine how many blogs you might want to start.
–Liz Strauss
