Business Blogging: Beautiful AND Smart
View CommentsOne misconception that many nonbloggers have is that blogs are the poor person’s website. Appearances aside, the differences put that idea in the dust. Blogs might better be described as websites and intranets evolved.
Blogs are entirely different technology based on content management. Fortune 500 companies might not have a noisy online blogging presence, but companies such as McDonald’s and Carbondale Bicycle have already switched their intranets to internal blogs.
What do they know?
- Blogs are inexpensive to start and run.
- Blogs require relatively little technical expertise to use.
- Blogs offer sophisticated content management systems that can handle daily updating by multiple users.
- Blogs are interactive. They invite communication.
- Blogs can easily be accessed from all kinds of internet connections–even telephones.
- Blogs offer a flexibility of uses to meet the needs of the moment.
Just as we upgrade our skill sets, blogs are 21st-century websites and intranets. They can do what the others did, but they are more entrepreneurial–faster, more flexible, more innovative and accessible–and they do it at small business costs.
Blogs can be as beautiful as any website . . . and they’re smart too. Blogs don’t have to just sit there. They can actually hold an intelligent conversation in real time.
Blogs are promotion. They are customer relations. They are community and communication. They are even team meetings across continents. Blogs are problem solvers and a fine way to establish a brand.
Do you have blogging in your strategic plan? It’s not hard. I can show you how in a few hours.
Liz Strauss
