Business Blogging: The Nature of Blogging

From the beginning, blogging is different than any other form of media. I think that stems from it’s personal, ever-changing nature and from the way it draws interaction, on more than one level, from both the writer and the reader.

Over these next few posts, I’m going to attempt to identify and explain the investment, interaction, and inherent appeal of blogging, and how, in it’s own way, blogging seems to be the technologically-balanced counterpart to writing.

Blogging is efficient, effective, and easy. However, it is the infinite ability to achieve elegance, and unique expression that keeps me engaged and going. Like the best product line, blogging doesn’t change what I do, it makes what I do easier and makes me look smarter doing it.

Blogging has all of the upside ease of a piece of paper with none of the downside difficulties.

Liz Strauss