Mar23

No Such Thing as a Perfect Book

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The Not-So-Perfect Book

When you talk to an editor inevitably you will find that he or sheold books is trying desperately to make the perfect book. It takes a while to convince an editor that perfection is in the eye of the beholder–

  • to an editor, a perfect book is one with no language errors
  • to a designer, a perfect book is aesthetically pleasing
  • to a sales rep, a perfect book is one that sells and stays sold
  • to the finance folks, it’s one that sells and makes money at the same time
  • to the company president, a perfect book is one that does all of those things
  • to the only one who counts–the customer–it’s a book that meets his or her needs.

There’s no such thing as a perfect book. There’s only a book that serves our customers. If it serves the customer then it’s perfect to me.

Liz Strauss

 

  • http://www.lizstrauss.com/2006/08/25/everyones-business/the-default-will-always-be-one-size-fits-all/ Liz Strauss [dot] com The Default Will Always Be One-Size-Fits-All

    [...] there’s no such thing as perfect. [...]

  • http://www.successful-blog.com/1/why-do-i-blog-uh-oh-the-deep-meaningful-answer/ Liz Strauss at Successful Blog – Why DO I Blog . . . ? Uh-oh! The Deep, Meaningful Answer

    [...] I blog because I said I would. When I wrote my first blog post, I made a commitment to myself to write every day. With the next blog, and the blog after, I made more commitments to myself and to anyone who reads what I write. Keeping my word is important to me. [...]

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