No Such Thing as a Perfect Book
The Not-So-Perfect Book
When you talk to an editor inevitably you will find that he or she
is trying desperately to make the perfect book. It takes a while to convince an editor that perfection is in the eye of the beholder–
- to an editor, a perfect book is one with no language errors
- to a designer, a perfect book is aesthetically pleasing
- to a sales rep, a perfect book is one that sells and stays sold
- to the finance folks, it’s one that sells and makes money at the same time
- to the company president, a perfect book is one that does all of those things
- to the only one who counts–the customer–it’s a book that meets his or her needs.
There’s no such thing as a perfect book. There’s only a book that serves our customers. If it serves the customer then it’s perfect to me.
Liz Strauss
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