Irresistible Is the Only Option
Posted on 07.20.10
It Hasn’t Changed
In 2002, Seth Godin defined remarkable as companies who created new ways of being highly successful at traditional businesses. That same year, Malcolm Gladwell’s classic “The Tipping Point” underscored how little things can make a BIG difference, but most everyone missed the huge point on page 98 – which explained why remarkable isn’t enough. In subsequent years, Godin, Gladwell, Joe Calloway, Keith McFarland, Michael Garber have all taken on the idea of what makes an extraordinary business. Tom Peters is re-releasing his wisdom on the subject.
Being irresistible is a decision. Done well, it’s a complete strategy.
Irresistible businesses are those who build great relationships. They constantly
- Remove what customers don’t want.
- Enhance what customers love.
- Add something unexpected customers would die for.
Irresistible is the only option. The opposite of irresistible is irrelevance and invisibility.
What makes you irresistible?
Liz Strauss
Find out about working with Liz.
